This method of marketing can also be the cheapest way to start out in internet marketing. Especially if you create you PPC Campaign in one of the lesser search engines where you would pay far less for your add then you would with one of the larger search engines such as Google etc.


1. Pay per Lead (PPL)

The pay-per-lead type of affiliate marketing is a variation of the PPS type and is often used by insurance and finance companies and other companies who depend on leads for their company to grow.

In this method of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills in an application form or any similar form related to the business of the company. For more details visit to Commission for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-level, two-level, and multi-level affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.


2. Single-Level, Two-Level, and Multi-Level Affiliate Marketing

These types of affiliate marketing are based on the different level or levels in the affiliate network by which payments are made.

In a single-level affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-level classification.

In two-level affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.

Multi-level, also know as Multi-level-Marketing (MLM) works in a similar way as two-level marketing, although the affiliate gets additional commission for a larger number of affiliates in different levels in the affiliate network under him. This is where great wealth has been created on the internet. For more details visit to It is more expensive then most other forms of Affiliate Marketing.

But if you consider that it takes the same amount of work to market a single item which will give you a single commission, as it would to recruit someone into the program under you. Then it is a area worth exploring if you are serious about creating wealth through affiliate marketing


3. Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site. But, the affiliate is also paid whenever the customer he has referred comes back to the site and purchases another product. Commissions for this type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types work differently for merchants and affiliates alike, each would generally have their own list of benefits. Which method of affiliate marketing will work best for you? It is not for me to say. Rather, it is for you to choose which type of affiliate marketing program will suit your needs, characteristics and budget best.

You could for example start off with a simple PPC campaign and build up to the more lucrative MLM type of affiliate marketing. Or you could put all you efforts directly into MLM and build a solid business from the beginning.

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