Has Content Marketing Gone Down In 2012?

Has content marketing gone down in 2012? You may be asking this question and the short answer is, no, going down is far from the truth. Contrary to perception that there is a decline in content marketing, the thing that is happening right now is more of a rebirth. It is like the end of the world did not come during winter solstice, but a rebirth of towards another baktun or a Mayan calendar era. In fact, big companies have large plans to strengthen their position in content marketing in the future. Thanks mostly on the trends that happened in 2012.

Content marketing was given a death certificate by some naysayers. Just the same the content marketing haters will have to contend more as has survived extinction. A lot of people may hate the guts of content marketing. Most of the people that have dismissed content marketing in 2012 as a mere fad will have to eat their words in the future. Why? Here are some of the reasons why content marketing has built steam to become a power puncher in the realm of Internet marketing.


Today’s doormat is tomorrow’s king.

Let’s be honest, a lot of people have looked at content marketing as a virtual goner. However, we have seen in 2012 that there has been a reconvening of content marketing efforts. There would be huge investment in journalists in this field in the future. Just like a snowball gaining momentum; the real show will be shown in the future. Much has left to be desired on content marketing in 2012. This is because of the consolidation of content and the employment of trained writer to launch content marketing 2.0.
Businesses and brands have realized that with the shift of Google to force marketers in creating more quality content; they will need story tellers. Not just any other story teller but quality story tellers. People that have been in the business of telling stories as objective as possible will become the rock stars of content marketing.

Rules have changed

The roll out of the new algorithm for Google Penguin has changed the game for marketers. This game changer has seen as the death knell for content marketing. You can’t blame people for thinking as such. After years of doing things that virtually flooded search engine with non-relevant content; the doing has become the undoing. Now Google makes a fight back and marketers have no choice but to play with the new rules.
Content will now have quality. Marketers have no choice but to churn better articles or risk being buried in the search results. When Google said that there is no more mister nice guy, it meant business. Now, content will have to be redefined with the rules set forth by Google.

Healthy mix

As 2012 was seen as a metamorphosis in content marketing, the future holds a more vibrant scenario. A scenario where there is a healthy mix of the various aspects of content generation. The disciplines will converge and help one another to redefine content marketing and have it marry “traditional” concepts with less focus on optimization unless they have yet to get the point of Google.

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