In this digital era we have digital, internet or you can say online marketing and advertising. This is similar, but slightly different from the traditional ways of marketing. Digital marketing includes methods like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing) and online branding etc.
it’s not limited there, but there are even more methods or techniques involve in digital marketing and advertising like banner advertising and video marketing which are now becoming popular as they are more and more result oriented.
Even in Dubai, UAE the trend has been picked up by many companies, whether they are big, medium or small ones to have an online presence through website and social media pages, which these companies use to market and advertise their products or services and gain exposure. Now, you may not find any business in UAE, which doesn’t have any sort of online presence.
Digital marketing is fruitful when it brings in more money for the business. The money comes from the sale of products or services a business used to offer. So the campaign design for performing digital marketing should be effective and it should target oriented too. As most IT companies and digital marketing agencies in Dubai, UAE focuses on designing those campaigns that are mostly leads oriented, which basically helps the traffic to convert into a lead which turns up into sales driving money towards the business.
Dubai online marketplace is not a less competitive environment for any business, so in order to succeed and drive sales a business requires effective digital marketing campaign in Dubai. This campaign includes SEO, SEM, Social Media and other forms of online marketing techniques that guarantee sales, so before arranging budget for marketing a business should consider the two aspects of it presents, i.e. marketing a business online as well as offline too. And, now most of the business in the Gulf and especially in the UAE region of Dubai is contributing about 90% of their budget to online marketing. As everything is now online and people all over the world have smart devices and spend a lot of time online, so wise decision is to invest online and lesser on offline side.
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