Facebook advertising is a great way to reach specific prospective customers. With over 800 million people using Facebook everyday, your ads can be targeted to an audience based on their gender, location or their individual preferences within their Facebook profile.
But, Facebook advertising is just like any other type of advertising and you have to ensure that it is right or you will get very few results and lose money.
Here are 6 steps to help your Facebook advertising:
1. Have An Objective
You have to know the objective of your Facebook advertising campaign. Is it sales, sign-ups or perhaps “Likes” of your Facebook Page? You won’t know if your campaign was a success or not if you did not have any clear objectives for what you wanted to achieve.
2. Target Your Audience
Facebook advertising allows you to specifically create ads for your target audience. You can reach people based upon where they live, their gender and their age. You can target the interests of your audience and their job titles. The more targeted your ad, the more success you will have.
3. Have A Clear Message
Within the Facebook advertising guidelines, you can have 25 characters for your ad title and 135 characters for your text. That is not a lot of words, so your message needs to be clear and get to the point quickly. Remember that you want your audience to click on your ad, so make the main benefit clear to motivate them into action.
4. Use A Good Image
You have to include an image. The size is a landscape shape at 110 pixels wide x 80 pixels high. Make sure that your image connects with your text and that it is not too busy so that your audience cannot see what it is.
5. Carefully Consider Your Landing Page
Have a consistency between your ad and the page that you send somebody to when they click on it. You can send people to a landing page outside of Facebook, or to a specific Facebook Page, Event, Application or Group. The more consistency between your ad and your click-through page, the more likely that your audience will respond to your ad.
6. Know Your Budget
Have a set budget and time-frame for your campaign. You can set a daily budget or allocate funds for the period of the campaign. When you set you bid price you can enter a specific maximum bid price, or you can opt for Facebook’s suggested bid price. You can pay via cost per thousand impressions (CPM) or cost per click (CPC).
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