When Facebook was first launched to the public in 2006, it took only a year to set the standard for social media marketing. Thousands of businesses had Facebook pages, and the social media platform ma…
When Facebook was first launched to the public in 2006, it took only a year to set the standard for social media marketing. Thousands of businesses had Facebook pages, and the social media platform made organization pages available by mid-2009. Currently, Facebook has over 2.4 billion users around the world, making it the best place for construction marketing. We have compiled a few tips so that you can begin marketing on Facebook or improve your existing social media marketing plan.
What is Facebook Marketing?
When you use a Facebook page to attract customers, interact with them, and maintain contact, it is called Facebook marketing. For this reason, Facebook has provided business pages for companies and organizations to make it easier to implement your Facebook marketing ideas.
How does Social Media Marketing help with Construction Marketing?
Gone are the days when the only ways for customers to contact businesses were by phone or direct mail. Now social media allows them to connect and interact, in real-time. According to Statista, in the US alone, 70% of the population has at least one social media account. This makes social media platforms an extremely valuable way to network with both existing and potential customers.
And if someone is following you, it means that they find the content you are sharing valuable. Every piece of content that you share to social media has the potential to engage your audience and bring in new followers. This will increase your inbound traffic and generate leads and sales. With the low cost of marketing on social media channels, it also provides a high ROI (return on investment).
Facebook is the most heavily used social media platform, which hundreds of millions of users more than LinkedIn, Twitter and Instagram. It is more than likely that your customers or audience are already using Facebook to interact with brands. So, no matter what age group you want to target, it is more than likely that you will find a good share of users. Here are some Facebook marketing tips for your business:
1. Create Facebook Marketing Strategy and Identify Goals
Determine a list of goals and use them to develop your Facebook marketing strategy. You need to figure out if you are trying to build brand awareness, increase community engagement or generate leads? Once you know this you should be able to figure out who your target audience is, set your budget, and come up with a content plan. Your strategy will remain highly dynamic throughout the time that you post to Facebook, as your business’s needs and Facebook trends will keep changing.
2. Use Facebook Marketing Tools
Facebook marketing tools are made to help you reach your Facebook marketing goals. There are both free and paid app tools. You can do everything you could think of including scheduling posts, publishing posts, engagement monitoring, social listening, post reach, post likes, mentions and more. The tools you decide to use should be based on the needs and goals of your business. You may even need to try out a few to see which ones are offering the best set of features.
3. Use Facebook Analytics Tools
Like with business accounts on Instagram and all user accounts on Twitter, Facebook offers an analytics tool called “Facebook Insights.” This tool is available for pages. The Facebook Analytics site also offers an abundance of resources, blogs and a list of features. Additionally, you can download free or paid third-party apps. With these tools you will be able to view total number of page likes, stats on likes, virality of posts, post reach, page views, unique visitor views, your weekly reach and how many people are actively talking about you.
4. Enrich Content Mix with Varied Content
According to the rule of thirds, your content mix should include 1/3 promoting your brand or service, 1/3 interactive posts, and 1/3 informational and knowledge-based posts. If you follow the 80-20 rule, 80% of your posts should be informational, educational and entertaining, while 20 percent should promote your brand. The nature of the content itself should also be varied. Post more about your business and the people behind it, engaging and interactive ones that allow your followers to leave comments, and some that contain humor.
5. Advertise through Facebook Ads
Facebook ads allow you to create ads according to your requirements. First choose an objective (awareness, consideration, or conversion). Then you select your target audience (by age, gender, location or language). Next you decide where to run your ad (Facebook, Instagram, Messenger, audience Network or all). Now you set your budget and then pick a post format (single image, single video, slideshow). Lastly, you submit your ad and then you can track its performance and make edits.
6. Promote Facebook Page Everywhere
When we say everywhere, we mean everywhere. Many construction companies already have social media icons on their website, mostly on their homepage or header. Similarly, in your email footer or email signature, you can easily add social media buttons. You can also promote your page to your existing followers on Twitter, LinkedIn or Instagram, by sharing the link. Offline promotion also works great so you can share your page name on print marketing material like business cards, brochures, signs, and flyers.
Marketing your business on social media is one of the best ways to raise brand awareness and gain leads. Even if you don’t use other platforms, you should use Facebook to capitalize on the advantages it provides. The 6 Facebook marketing tips above can be used by both small construction businesses and large construction businesses, to significantly help with social media marketing on Facebook.
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