Should you desire to learn a bit about direct marketing and copywriting, you literally never have to read a single book to get started.
Honestly, there is an approach to earn about copywriting and direct marketing that is often more successful than spending hours reading books.
It’s the secret technique that the world’s most famous copywriters and direct marketers use a technique that the majority of copywriters know about but almost nobody does.
So how do you learn about direct marketing without reading books?
Don’t tell anyone but, all you have to do is find a piece of copy that has been very successful in the past and write it down…long hand on paper.
You may have heard this before, but I urge you to keep reading and ingrain the idea into your mind because it is incredibly important.
Virtually every A-list copywriter I’ve ever known. Clayton Makepeace, Frank Kern, John Carlton, David Deutsch, etc. etc. has said that it is essential that you copy some of the best pieces ever written.
So why is it so important?
Due to the fact the secret to great copywriting isn’t the words you put on paper – it’s both the tips you put on the paper also as the sequence in which you display those tips.
As Joe Sugarman puts it.. you must guide your readers down a “slippery slope” until they slide in and lay down their money for your service or product.
When you copy from A-list copywriters and write it on paper long-hand, not typing it out, this sequence of events will literally be installed into your mind and you’ll magically start producing better content.
To be honest, it’s kind of weird how it works, but it does!
This method has quickly become understood to be one of the best ways to learn about direct marketing and copywriting on an almost subconscious level and it will take your skills to the next level.
Learning the fundamentals of direct marketing and copywriting and methods of putting the two together to have your prospects beating down your door, wallet in hand are right here in front of you, all you have to do is use them.
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