Email marketing, sometimes also called web marketing or
E-Marketing, is the method of marketing products or services through the
internet using electronic mail. It is one of the most advanced and
effective marketing technique presently available.
There are lots
of advantages to email marketing over conventional marketing techniques.
The Internet has acquired such popularity among the public, and has
become the most widely used communication medium all over the world.
Emails can include links to websites, and people like the ease of use of
online shopping sites. Also they get the lowest price through internet
shopping. The widespread use of credit cards and internet banking
facilities affords more convenience and speed in the online shopping
A major form of email marketing is email advertisement.
Advertisements can be monitored and payment can be obtained when the
customer clicks the ad or according to the number of times the
advertisement is played. It gives more flexibility to the advertisers to
choose which of the methods are more suitable and appealing to their
The reduction in cost of marketing is another major
advantage of email marketing. Since the medium uses digital format, it
can avoid the printing and publishing costs associated with traditional
marketing. So the Internet can be termed as a selling tool which is cost
The filtering process can be done in a very effective
way as the advertisement can be routed to the appropriate customers. All
types of customers are available over the Internet irrespective of age,
occupation, living standards, etc. which gives widespread publicity for
Another advantage of routing email readers to
your E-Store is that it can be open for 24 hours a day and 7 days a
week which is not possible in the case of conventional marketing
methods. This gives freedom of time for the customer for purchasing. The
different types of internet marketing include email subscriptions,
blogs, feeds etc. The cost of this kind of marketing is nothing. Through
these kinds of marketing methods, up-to-date information can be given
to the customers.
The statistics of marketing can also be measured
easily and conveniently, and necessary steps for evaluation can be done
efficiently. Email marketing can be monitored, and tested in all
aspects. In Email marketing a person even do not have to own a product
to sell it. There are lots of affiliate programs available in the
internet. They work on the basis of pay per click, pay per purchase etc.
Thus internet marketing is a new phase of modern marketing technique,
and email marketing is one of its most powerful tools.